What is slow follow-up costing you?
Enter four numbers and see the commission quietly leaking out while leads sit unanswered. No sign-up, no email — the math runs in your browser.
The estimated commission you could recover by getting to a 5-minute first response — beyond the leads that would go cold even with fast follow-up.
At roughly 73% of leads going cold, that's about 43.8 leads a month walking away — and near $168,130 a year in commission you already paid to source.
This is an estimate for illustration, not a performance guarantee. The share of leads that go cold is modeled from response time; your real numbers depend on your market, sources, and follow-up. Math mirrors Emberline's dashboard Leak Meter: leads gone cold × close rate × average commission.
The same model that runs on the Emberline dashboard
Count the leads that go cold
The longer your first response takes, the larger the share of leads that quietly slip. We estimate that share from your response time.
Apply your close rate
Not every cold lead would have closed. We multiply by your close rate so the number reflects deals you'd realistically have won.
Price it in commission
Multiply by your average commission and you get the dollars — per month and per year — walking out the door on leads you already paid for.
▸How is the leak estimated?
It mirrors Emberline's dashboard Leak Meter: leads gone cold × close rate × average commission. The share of leads that go cold is modeled from your response time — faster response, fewer cold leads. It's an estimate for illustration, not a guarantee.
▸Why does response time matter so much?
Leads decay fast. The first few minutes are when someone is still at their keyboard, still interested, and hasn't yet filled out three other forms. Wait hours and you're calling a colder, more contested lead.
▸Is my data sent anywhere?
No. The math runs entirely in your browser. Nothing you type is uploaded, stored, or shared.
Stop the leak at the source.
Emberline arms a 5-minute alarm on every lead so the number above trends toward zero. See it on your own data, or book a live demo.
Read more in the guides hub, or see Emberline for solo agents and for teams.